Free $100 AdWords Coupon for New Accounts
If you’re starting a new AdWords account, SEO Orlando will give you $100 to put toward your ad budget. Contact us today to learn more.
PPC campaigns provide a quick and efficient way to get your business in front of potential customers. Because the data is easily tracked and readily available, ROI metrics can be effectively established and pursued.
How PPC Works
Although the concept is simple, successful execution of pay-per-click advertising campaigns is complex. Search engines provide a profusion of options to get the targeted traffic you want. Here are a few key areas you need to consider in your efforts:
Keyword Research & Organization
You need to find keywords that not only get plenty of search traffic but also drive conversions at an acceptable cost. After discovering those keywords, they need to be grouped into campaigns and ad groups that maximize their performance.
Targeting
Multiple targeting options help you fine-tune your campaigns: geographic, demographic, time of day, days of the week, device type (e.g. computer vs. mobile), ad network, etc.
Ad Creation & Testing
Subtle changes in copy and messaging can have a big impact on your click-through and conversion rates. This requires constant testing to make sure your ads achieve optimal performance.
Bid Management & Conversion Tracking
Whether you’re collecting leads, offering downloads or selling products, you need to establish what that conversion is worth to you. Then it’s the job of a PPC Manager to adjust bids and monitor conversion costs to reach your goals.
How We Deliver
SEO Orlando manages your PPC campaigns to meet your ROI goals so you can spend your time running your business. We will work with you to establish those goals and facilitate your pay-per-click efforts in whatever capacity you have need of. Here are a few common options:
Account Audit
If you have an existing PPC account and dedicated PPC managers, perhaps you just need a fresh set of eyes to poke and prod and recommend improvements.
PPC Set-Up
Starting from scratch? SEO Orlando can get you set up and organized with a winning PPC strategy.
PPC Management
If you don’t have the hands or expertise to make it all come together, SEO Orlando can run your PPC campaigns as a full-service solution.
Just Ask!
Click here to talk to us – we’re happy to discuss your PPC needs