SEO / SEM Services for Small Businesses
SEO Orlando will take care of your Internet marketing needs. I offer consulting, SEO strategy and implentation, PPC managment and custom SEO/SEM services as needed by my clients.
SEO / SEM Consulting
If you have staff who can implement the search engine optimization and pay-per-click strategies I recommend, then sign up for one of the consulting packages below.
Monthly Consulting – Keep SEO Orlando on Retainer
- 3 hours of phone support
- Unlimited email support Monday – Friday
- Ad hoc IM chat for quick troubleshooting
1 Month: $1,000
3 Months: $800/month
$250/hour
Contact me to request more information about SEO/SEM Consulting Services
SEO Blueprint
Every web site is different, so there is no universal optimization strategy. I will create a comprehensive blueprint for your individual web site to boost your search engine rankings. The blueprint includes:
- Keyword research for top terms in your industry
- Competitive analysis on the top 10 web sites ranking for your keywords
- Evaluation of your web site’s current SEO health status
- Action plan for specific changes needed to optimize your web site
- Off-site promotion strategies to further boost your online search engine rankings (aka “link building”)
Prices depend on an evaluation of the complexity and depth of your web site. A full package for a basic web site starts at $5,000. Keep in mind, this is not a pre-fabricated report used with multiple clients. Each blueprint is custom-tailored to the unique circumstances of your web site.
Contact me to request more information about SEO Blueprints
PPC Management
Pay-per-click advertising offers a great way for businesses to get into a market quickly. Since everything is trackable, it’s also a great way to manage ROI and find profitable keywords for SEO. I often recommend clients run a PPC campaign before investing heavily in SEO.
PPC Setup
- PPC account setup on Google, Yahoo and MSN
- Keyword research and implementation
- Campaign building
- Adgroup segmentation
- Ad copywriting
Price depends on scope of business and market
Monthly PPC Management
- Bid managment
- Ad testing
- Ad group refinement
- Keyword expansion
- Other PPC administration that may arise in the course of business
15% of ad spend ($500/month minimum)
Contact me to request more information about PPC Management
Other Internet Marketing Services
I offer other services, including
- Custom SEO Services (e.g. blueprint + implementation)
- Landing Page Optimizaiton (LPO)
- Website Design & Branding
- On-site SEO Training
- Email Marketing
Why “Small Business” SEO Services?
I have provided services for large organizations (and still do for a few). Here are some of the obstacles of working with large organizations that I don’t particularly relish:
- lack of access to make needed changes
- extremely long approval processes and slow launch times
- lack of access to people who actually make decisions, leading to delays and communication problems
- all the other usual problems associated with navigating corporate bureaucracies
If you’re a large organization who can remove those types of barriers, we can talk. Fortunately, most small businesses don’t have these problems.
If you’re a one-person business with no budget but plenty of time, there is a simple solution for you: join the SEO Book Training Program.
If you’re a savvy business person with a marketing budget, you know that a few thousand dollars is a very small price to pay. In fact, you’re not really spending money because in the long run you’ll make so much more profit due to your high search engine rankings.
Deal Breakers
While I’m happy to help anyone I can with their interactive marketing needs, there are a few types of people for whom my services will not be a good fit:
- people with no passion for what they’re doing
- people with no desire to put effort into improving their web site and making something remarkable
- people who want to get better search engine rankings without providing any additional value to their visitors
- people looking for the lowest priced SEO vendor (I won’t overcharge you but I also won’t undervalue my services – I’ll give you great value for a reasonable price with a positive ROI)
- people wanting to get ahead with “black hat” tactics
If you fall into any of those categories, we probably won’t work too well together. There are plenty of other vendors out there who will be willing to sell you a dream and promise you the world for only a few hundred dollars (warning: you get what you pay for and your mileage may vary).
