November 18, 2009
If you’re new here, you may want to subscribe to my RSS feed and subscribe to my free Small Biz SEO Lessons. Thanks for visiting!In my last post about the psychology of persuasion, I illustrated many ways to influence your audience to respond favorably toward your business. These tactics work in any social situation, not [...]
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November 10, 2009
Dr. Robert Cialdini’s Influence: The Psychology of Persuasion is one of the greatest marketing books of all time. If you haven’t read it yet, you should. If you have, then now’s a good time for a review. Cialdini lays out six factors that influence the way people interact with one another: reciprocity, commitment and consistency, [...]
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