From the category archives:

How to SEO

SMB SEO Guide

March 3, 2010

If you’re new here, you may want to subscribe to my RSS feed and subscribe to my free Small Biz SEO Lessons. Thanks for visiting!I just released a free SMB SEO Guide. I originally planned to sell it as an ebook, but changed my mind a few days ago and decided to just throw it [...]

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Answer Your Customers’ Questions

December 17, 2009
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Implementing a long tail keyword strategy is one of the best ways to create sustainable SEO value for your website. But this requires dedication, patience and, of course, a lot of content at regular intervals. That last part – “a lot of content at regular intervals” – is often a big pain point for small [...]

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Small Biz SEO – Free Lessons Via Email

October 21, 2009
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Learn 5 Steps to Make Your Small Business Successful in the Search Engines If you own a small business, you know how hard it is to juggle all of your responsibilities. Chances are good that you’re wearing multiple hats – CEO, CMO, VP of Sales, Executive Secretary and maybe even Janitorial Services. And you’re probably [...]

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How to Rank Well with a Small Budget

October 10, 2009
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Given the current economic climate, most businesses are searching for ways to cut back on costs. Sadly, this is often the total opposite of what you should be doing. Assuming you can keep yourself afloat long enough, recessions are a great time to invest in your business. Costs for advertising, products and labor are cheaper. [...]

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How to Choose Your Keywords

August 12, 2009
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When kicking off SEO services, I often ask the client for a list of potential keywords to get things started. Why would I do that? Aren’t I the professional SEO? Indeed, I am. However, you know your business much better than any SEO professional. By providing an initial list of keywords, you can steer your [...]

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How to Choose an SEO-Friendly Content Management System

August 12, 2009
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Since one of the companies I work with manages several web sites, the number of which is growing monthly, they finally decided to make the move to using a content management system (CMS) to make everyone’s job a little easier. Since they’re building the CMS in-house, I made sure to address the issue of SEO [...]

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SEO – as Easy as 1-2-3

August 12, 2009
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Nick at performancing.com writes about 3 ways to immediately increase search engine traffic. He specifically addresses blogs, but these same concepts can also apply to your company web site: 1. copywriting 2. links 3. networking Sure, each step takes a lot of work and dedication, but it really can have a substantial impact on your [...]

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